Consulting
I offer editorial direction and consulting services to a range of fashion and lifestyle brands offering everything from building brand books, to copywriting across platforms, to PR and marketing strategy. I specialize in helping brands to define and refine their editorial voice across multiple channels including on-site, social media, and newsletter.
Current and former clients include: Dorsey, Mark Cross, Nike, Free People, Grailed, Karla Otto PR, House Of PR, Stone & Strand, Jennifer Bett Communications, Coterie, and more.
Let's work together! aemiliamadden@gmail.com
Services
Copywirting and Content Strategy
I help brands create content that resonates with a modern audience. General work includes auditing, competitor analysis, ghostwriting, and more. I also do copywriting across websites, newsletter, SEO articles, social, PDP, and advertising.
Branding
From auditing websites to building a brand book and owning creative direction and editorial strategy, I help brands nail their voice and audience, whether it's through a new product launch, rebrand, or simply a refresh.
PR & Marketing Strategy
With over a decade of experience in the media industry, I've helped brands connect with journalists and audiences from pre-launch to product rollout. I've drafted media and influencer lists, hosted pitching workshops, crafted press statements, and facilitated external communication strategies.